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This followed Epic (seemingly deliberately) violating the regulations by offering customers the option to pay it directly, bypassing the stores usual fee structure.

It has also sued Apple, accusing the company of having a monopoly.

It says the number of active iOS players has already decreased by 60.

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The video is not only an attack on the companys app store policies and the decision to ban Fortnite from the app store, but also parodies an ad that is central to the way the world sees Apple, and how it sees itself.

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Epic Games makes billions of dollars a year through Fortnite, and itself is one of the biggest companies in the world.) The ad was released after Apple and later Google banned Fortnite from their app stores over a new update that they said broke their rules.

The update allowed users to circumvent the app stores payment systems, which charge a 30 per cent cut to the developers who use them, bypassing fees for both players and developers.

Watch more Can people still get Fortnite despite it being banned from app stores Perhaps the most spectacular of the various attacks that Epic Games has launched is its parody of the 1984 ad.

The developers borrowed the narrative and the style of Apples famous ad and turned it back on the company.

Unlike the original ad, it is not a representation of the Macintosh computer coming to put a stop to the dystopia of Big Brother.

Instead, it is a character from Fortnite attempting to destroy the app store policies that developers say are unfair.

Today, we celebrate the anniversary of the platform unification directives, an apple, doing the job of Big Brother in the original video, says in the ad.

For years, they have given us their songs, their labour, their dreams.

In exchange, we have taken our tribute, our profits, our control.

We shall prevail.

The wording is almost identical to the original Apple ad, which talked about Information Purificatio Directives, and was generally less pointed than Fortnites version.

In retaliation, Apple is blocking Fortnite from a billion devices.

Join the fight to stop 2020 from becoming 1984, the Fortnite version reads at the end.

Apples version had similar wording, though again it did not explicitly name the enemy it was planning to take on.

Throughout, the video is a fairly direct parody of Apples own 1984 ad.

That version was not only a reference to the dystopian book, but the fact that the ad did actually air in 1984, at that years Super Bowl.

The ad was not only a tremendous success but helped cement the story that Apple told about itself to the world.

The depiction of the company as a plucky upstart that allowed people to take on a staid and grey world is one that continues to run through its ads today, and is central to the way the company considers itself.

Epic Games also aimed to do the same with Google, though not in quite so spectacular style.

After it was kicked out of the app store on Android, too, Fortnite sued Google and said that it was reneging on his famous motto dont be evil.

More about Fortnite Epic Games Apple Google Show 0 comments 1 1 Fortnites 1984 video mocking Apple, explained.

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